# Books of the Channel

> A curated library of books, articles, and a self-paced course for partnership and ecosystem professionals in the technology industry. Maintained by Pablo Hanono.

## Main pages
- [Home](https://www.booksofthechannel.com/): Site overview and featured content.
- [Book recommendations](https://www.booksofthechannel.com/books): Full curated catalog filtered by category.
- [All books — full text index](https://www.booksofthechannel.com/allbooks): Complete plain-text index of every reviewed book.
- [Partner Ecosystems Fundamentals course](https://www.booksofthechannel.com/course): Self-paced program on channel strategy and ecosystem-led growth.
- [Resources](https://www.booksofthechannel.com/resources): Podcasts, PDFs and articles.
- [About](https://www.booksofthechannel.com/about): Mission and team.

## Curated articles
- [Must-read partnership books for entry-level professionals](https://www.booksofthechannel.com/must-read-books)
- [Selected books for partner managers](https://www.booksofthechannel.com/partner-manager-books)
- [The definitive guide to partner ecosystems](https://www.booksofthechannel.com/partner-ecosystems-guide)
- [From Channels to Ecosystems — free PDF](https://www.booksofthechannel.com/channelstoecosystems)
- [Partnerships glossary](https://www.booksofthechannel.com/glossary)
- [10 common mistakes in partnerships](https://www.booksofthechannel.com/10-mistakes)
- [Anti-patterns in partnerships](https://www.booksofthechannel.com/anti-patterns)
- [Movies for partnership professionals](https://www.booksofthechannel.com/movies)
- [Partner incentives](https://www.booksofthechannel.com/incentives)
- [Decision frameworks for partnerships](https://www.booksofthechannel.com/decisions)

## Book catalog (86 titles)
- [Working Together: Why Great Partnerships Succeed by Michael D. Eisner, Aaron Cohen (2010)](https://www.booksofthechannel.com/books/working-together-eisner) — recommended by Books of the Channel [partnerships, leadership]
- [The Sumo Advantage: Leveraging Business Development to Team with Heavyweights and Grow in Any Economy by Bernie Brenner (2014)](https://www.booksofthechannel.com/books/the-sumo-advantage) — recommended by Books of the Channel [partnerships]
- [Crossing the Chasm (3rd Edition) by Geoffrey A. Moore (2014)](https://www.booksofthechannel.com/books/crossing-the-chasm) — recommended by Books of the Channel [go-to-market, partnerships]
- [Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management by V. Kasturi Rangan, Marie Bell (2006)](https://www.booksofthechannel.com/books/transforming-your-go-to-market-strategy) — recommended by Books of the Channel [go-to-market, partnerships]
- [The Wide Lens: What Successful Innovators See That Others Miss by Ron Adner (2012)](https://www.booksofthechannel.com/books/the-wide-lens) — recommended by Evelyn Hsia [partnerships]
- [Enabling Collaboration: Achieving Success Through Strategic Alliances and Partnerships by Martin Echavarria (2015)](https://www.booksofthechannel.com/books/enabling-collaboration) — recommended by Books of the Channel [partnerships]
- [Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More by Robert Wollan, Nick Rifkin & J. Andrew Hoar (2013)](https://www.booksofthechannel.com/books/selling-through-someone-else) — recommended by Books of the Channel [partnerships]
- [The Partnership Charter by David Gage (2004)](https://www.booksofthechannel.com/books/partnership-charter) — recommended by Books of the Channel [partnerships]
- [Business Partner Management: Successfully Managing External and Internal Business Relationships by Klaus Krause & Tobias Schnitzler (2017)](https://www.booksofthechannel.com/books/business-partner-management) — recommended by Books of the Channel [partnerships, sales]
- [Don't Feed the Bears: The Blueprint For Negotiating Successful Partnerships by Mark Brigman, Ph.D. & Mike Milich](https://www.booksofthechannel.com/books/dont-feed-the-bears) — recommended by Books of the Channel [partnerships, leadership]
- [The Partnership Operator's Manual for the AI Era by Chris Lavoie & Rob Moyer (2026)](https://www.booksofthechannel.com/books/partnership-operators-manual) — recommended by Chris Lavoie & Rob Moyer [partnerships, go-to-market]
- [The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations by Mike Nevin (2014)](https://www.booksofthechannel.com/books/strategic-alliance-handbook) — recommended by Filippo Rodrigues [go-to-market, partnerships]
- [Change Your Thinking, Change Your Life by Brian Tracy (2003)](https://www.booksofthechannel.com/books/change-your-thinking) — recommended by Angela Liberman [leadership]
- [Partnering Success: The Force Multiplier to Achieve Exponential Growth by Theresa Caragol (2024)](https://www.booksofthechannel.com/books/partnering-success) — recommended by Pam Johansen [go-to-market, partnerships]
- [Getting Multi-Channel Distribution Right by Kusum Ailawadi & Paul W. Farris (2021)](https://www.booksofthechannel.com/books/multi-channel-distribution) — recommended by Books of the Channel [go-to-market, partnerships]
- [Your First 30 Days with AI – Partner Marketing Edition by Kathryn Rose and Julie Anne Eason (2025)](https://www.booksofthechannel.com/books/first-30-days-ai) — recommended by Books of the Channel [marketing, partnerships]
- [Sacred Cows Make the Best Burgers by Robert Kriegel and David Brandt (1997)](https://www.booksofthechannel.com/books/sacred-cows) — recommended by Jeff Shuey [leadership]
- [Nearbound by Jared Fuller (2024)](https://www.booksofthechannel.com/books/nearbound) — recommended by Thomas Dussarrat [go-to-market, sales, partnerships]
- [The Advantage by Patrick Lencioni (2012)](https://www.booksofthechannel.com/books/the-advantage) — recommended by Tycho Löke [leadership]
- [The Partnership Principle by Matt Bray (2024)](https://www.booksofthechannel.com/books/partnership-principle) — recommended by Asier Bollar [partnerships]
- [LAUNCH: The Blueprint for Building a Profit-Focused Strategic Partnership Program in 90 Days by Mark Brigman (2025)](https://www.booksofthechannel.com/books/launch-blueprint) — recommended by Mark Brigman [go-to-market, partnerships]
- [The Jolt Effect by Ted McKenna and Matthew Dixon (2022)](https://www.booksofthechannel.com/books/jolt-effect) — recommended by Charlie Coulange [sales, leadership]
- [Maximizing the Impact of Channel by Mani Bansal and Vandan Jain (2024)](https://www.booksofthechannel.com/books/maximizing-impact-channel) — recommended by Books of the Channel [partnerships]
- [Sales and Marketing Channels: How to Build and Manage Distribution Strategy by Julian Dent and Michael White (2018)](https://www.booksofthechannel.com/books/sales-marketing-channels) — recommended by Books of the Channel [go-to-market, partnerships]
- [The Partner-Powered Revenue Revolution by Craig Booth (2024)](https://www.booksofthechannel.com/books/partner-powered-revolution) — recommended by Books of the Channel [go-to-market, partnerships]
- [The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders by Venkat Atluri and Miklós Dietz (2023)](https://www.booksofthechannel.com/books/ecosystem-economy) — recommended by Books of the Channel [partnerships]
- [Winning the Right Game by Ron Adner (2021)](https://www.booksofthechannel.com/books/winning-the-right-game) — recommended by Books of the Channel [partnerships]
- [Alliances by Ard-Pieter de Man (2023)](https://www.booksofthechannel.com/books/alliances) — recommended by Books of the Channel [go-to-market, leadership, partnerships]
- [The Partnership Economy by David Yovanno (2022)](https://www.booksofthechannel.com/books/partnership-economy) — recommended by Books of the Channel [go-to-market, partnerships]
- [Give to Grow by Mo Bunnell (2024)](https://www.booksofthechannel.com/books/give-to-grow) — recommended by Patrick Ferdig [leadership]
- [The Partner Operating Model by Frie Pétré (2022)](https://www.booksofthechannel.com/books/partner-operating-model) — recommended by Books of the Channel [partnerships]
- [Partners Are the Customer Experience by Nancy Ridge & Norma Watenpaugh (2023)](https://www.booksofthechannel.com/books/partners-are-cx) — recommended by Books of the Channel [partnerships]
- [Marketing Multiplied: A Real-World Guide to Channel Marketing by Mike Moore and Peter Thomas (2018)](https://www.booksofthechannel.com/books/marketing-multiplied) — recommended by Books of the Channel [marketing]
- [Think Again by Adam Grant (2021)](https://www.booksofthechannel.com/books/think-again) — recommended by Martín Carballo [leadership]
- [The Trusted Advisor by David H. Maister, Robert Galford & Charles Green (2000)](https://www.booksofthechannel.com/books/trusted-advisor) — recommended by Stephanie Graves [leadership, partnerships]
- [Today's Superpower: Building Networks by Mikel Mangold (2022)](https://www.booksofthechannel.com/books/todays-superpower) — recommended by Andrey Lipattsev [partnerships, leadership]
- [The Ultimate Route to Market by Iain Shanahan (2018)](https://www.booksofthechannel.com/books/ultimate-route-to-market) — recommended by Gavin Booth [go-to-market, partnerships]
- [The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired by Franz-Josef Schrepf (2024)](https://www.booksofthechannel.com/books/book-on-partnerships) — recommended by Books of the Channel [partnerships, go-to-market]
- [Network Advantage: How to Unlock Value from Your Alliances and Partnerships by Henrich Greve, Tim Rowley & Andrew Shipilov (2013)](https://www.booksofthechannel.com/books/network-advantage) — recommended by John McArdle [leadership, partnerships]
- [War of the Ecosystems: Strategies for Growing Your AI, Cloud, and SaaS Businesses by Alejandro Canonero (2024)](https://www.booksofthechannel.com/books/war-of-ecosystems) — recommended by Alejandro Canonero [leadership, partnerships]
- [Ecosystem-Led Growth by Bob Moore (2024)](https://www.booksofthechannel.com/books/ecosystem-led-growth) — recommended by Books of the Channel [partnerships, go-to-market]
- [Partnernomics: The Art, Science, and Processes of Developing Successful Strategic Partnerships by Mark Brigman (2017)](https://www.booksofthechannel.com/books/partnernomics) — recommended by Books of the Channel [partnerships]
- [Ecosystems Inc: Understanding, Harnessing and Developing Organizational Ecosystems by Stuart Crainer (Curator) (2023)](https://www.booksofthechannel.com/books/ecosystems-inc) — recommended by Roman Kirsanov [partnerships]
- [Only the Paranoid Survive by Andrew S. Grove (1996)](https://www.booksofthechannel.com/books/only-paranoid-survive) — recommended by Oliver van Dijk [leadership]
- [The Art of Strategic Partnering: Dancing with Elephants by Mark Sochan (2016)](https://www.booksofthechannel.com/books/art-of-strategic-partnering) — recommended by Mark McKinzie [leadership, partnerships]
- [The Strategic Alliances Fieldbook: The Art of Agile Alliances by Gavin Booth, Mike Nevin and Jim Whitehurst (2003)](https://www.booksofthechannel.com/books/strategic-alliances-fieldbook) — recommended by Vince Menzione [leadership, partnerships]
- [48 Laws of Power by Robert Greene (1998)](https://www.booksofthechannel.com/books/48-laws-of-power) — recommended by Elena Zapolyanskaya [leadership]
- [How to Win Friends and Influence People by Dale Carnegie (1936)](https://www.booksofthechannel.com/books/how-to-win-friends) — recommended by Gabriela Gadeva [leadership, sales]
- [Channel Excellence by Axel Schultze (2007)](https://www.booksofthechannel.com/books/channel-excellence) — recommended by Harald Horgen [partnerships]
- [Predictable Revenue by Aaron Ross & Marylou Tyler (2011)](https://www.booksofthechannel.com/books/predictable-revenue) — recommended by Krishanth Thangarajah [sales, go-to-market]
- [Making Channel Sales Work by David Davies & Marcus Cauchi (2014)](https://www.booksofthechannel.com/books/making-channel-sales-work) — recommended by Eran Rosenblum [sales, partnerships]
- [The PartnerHacker Handbook: Anthology on Ecosystems Volume 1 by PartnerHacker (2023)](https://www.booksofthechannel.com/books/partnerhacker-handbook) — recommended by Will Taylor [partnerships, go-to-market]
- [Channel Force by Craig Booth (2023)](https://www.booksofthechannel.com/books/channel-force) — recommended by Gary Levy [sales, partnerships]
- [Moving to Outcomes by Robert Glazer & Matt Wool (2023)](https://www.booksofthechannel.com/books/moving-to-outcomes) — recommended by Books of the Channel [partnerships, marketing]
- [Business Model Shifts: Six Ways to Create New Value For Customers by Patrick van Der Pijl (2020)](https://www.booksofthechannel.com/books/business-model-shifts) — recommended by Stefan Diedericks [partnerships]
- [Subscribed: Why the Subscription Model Will Be Your Company's Future by Tien Tzuo (2018)](https://www.booksofthechannel.com/books/subscribed) — recommended by Books of the Channel [go-to-market]
- [The Tipping Point by Malcolm Gladwell (2000)](https://www.booksofthechannel.com/books/tipping-point) — recommended by Jay McBain [marketing, leadership]
- [How the Internet Happened: From Netscape to the iPhone by Brian McCullough (2018)](https://www.booksofthechannel.com/books/how-internet-happened) — recommended by Francisco Santolo [leadership]
- [Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business by Tiffani Bova (2018)](https://www.booksofthechannel.com/books/growth-iq) — recommended by Kimberly Lasseter [leadership, go-to-market]
- [Building Successful Partner Channels by Hans Peter Bech (2015)](https://www.booksofthechannel.com/books/building-successful-partner-channels) — recommended by Books of the Channel [go-to-market, partnerships]
- [Never Split the Difference by Chris Voss (2016)](https://www.booksofthechannel.com/books/never-split-difference) — recommended by Heather K. Margolis [sales, leadership]
- [Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, Sangeet Paul Choudary (2016)](https://www.booksofthechannel.com/books/platform-revolution) — recommended by Books of the Channel [partnerships]
- [Humanizing B2B by Paul Cash and James Trezona (2021)](https://www.booksofthechannel.com/books/humanizing-b2b) — recommended by Books of the Channel [marketing, sales]
- [Ikigai: The Japanese Secret to a Long and Happy Life by Héctor García and Francesc Miralles (2017)](https://www.booksofthechannel.com/books/ikigai) — recommended by Rob Moyer [leadership]
- [Measure What Matters by John Doerr (2017)](https://www.booksofthechannel.com/books/measure-what-matters) — recommended by Christian Goffi [leadership]
- [Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (2007)](https://www.booksofthechannel.com/books/made-to-stick) — recommended by Books of the Channel [marketing, leadership]
- [Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath (2010)](https://www.booksofthechannel.com/books/switch) — recommended by Carlos Blanco [leadership]
- [Enchantment by Guy Kawasaki (2011)](https://www.booksofthechannel.com/books/enchantment) — recommended by Brian Fernandez [sales, marketing, leadership]
- [The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan (2013)](https://www.booksofthechannel.com/books/the-one-thing) — recommended by Huba Rostonics [leadership]
- [Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth by Sanjay Khosla and Mohanbir Sawhney (2022)](https://www.booksofthechannel.com/books/fewer-bigger-bolder) — recommended by David Beschta [leadership]
- [How Emotions Are Made by Lisa Feldman Barrett (2017)](https://www.booksofthechannel.com/books/how-emotions-are-made) — recommended by Markus Brunner [leadership]
- [Mindset: The New Psychology of Success by Carol S. Dweck (2006)](https://www.booksofthechannel.com/books/mindset) — recommended by Vineet Sharma [leadership]
- [Atomic Habits by James Clear (2018)](https://www.booksofthechannel.com/books/atomic-habits) — recommended by Siâron van Wetten [leadership]
- [Channel Revolution by Stefan Utzinger (2010)](https://www.booksofthechannel.com/books/channel-revolution) — recommended by Books of the Channel [partnerships]
- [Structured Strategic Partnership Handbook by Ezra Schneier (2016)](https://www.booksofthechannel.com/books/structured-strategic-partnership-handbook) — recommended by Books of the Channel [partnerships]
- [Finding Allies, Building Alliances by Mike Leavitt, Rich McKeown (2013)](https://www.booksofthechannel.com/books/finding-allies-building-alliances) — recommended by Books of the Channel [partnerships]
- [COELEVATE: How to Unlock Business Growth and Consumer Value with Strategic Partnerships by Richard Ezekiel (2025)](https://www.booksofthechannel.com/books/coelevate) — recommended by Books of the Channel [partnerships]
- [Revenue Architecture by Jacco van der Kooij (2023)](https://www.booksofthechannel.com/books/revenue-architecture) — recommended by Books of the Channel [partnerships]
- [7 Secrets of Structured Synergy by Dennis A. Romig (2001)](https://www.booksofthechannel.com/books/7-secrets-structured-synergy) — recommended by Books of the Channel [partnerships]
- [Performance Partnerships by Robert Glazer (2018)](https://www.booksofthechannel.com/books/performance-partnerships) — recommended by Books of the Channel [partnerships]
- [Channels of Growth by Koby Conrad (2022)](https://www.booksofthechannel.com/books/channels-of-growth) — recommended by Books of the Channel [partnerships]
- [Managing Channels of Distribution by Kenneth Rolnicki (1998)](https://www.booksofthechannel.com/books/managing-channels-distribution) — recommended by Books of the Channel [partnerships]
- [The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations by James Cristal (2014)](https://www.booksofthechannel.com/books/complete-guide-partnership-marketing) — recommended by Books of the Channel [marketing]
- [The Manager's Guide to Distribution Channels by Linda Gorchels, Edward Marien, Chuck West (2004)](https://www.booksofthechannel.com/books/managers-guide-distribution-channels) — recommended by Books of the Channel [partnerships]
- [Secrets of Channel Management by Peter Radizeski (2014)](https://www.booksofthechannel.com/books/secrets-of-channel-management) — recommended by Books of the Channel [partnerships]
- [Essentials of Affiliate Marketing by Affiliate Marketing Authors (2025)](https://www.booksofthechannel.com/books/essentials-affiliate-marketing) — recommended by Books of the Channel [partnerships]

## Optional
- [Full reviews — llms-full.txt](https://www.booksofthechannel.com/llms-full.txt): Complete review text of every book in a single file.
- [Sitemap XML](https://www.booksofthechannel.com/sitemap.xml): Machine-readable sitemap of every URL.