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The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders
by Venkat Atluri and Miklós Dietz
Published: 2023
Recommended by Books of the Channel
Categories: partnerships
Why should you read it?
Because it frames the broader economic and strategic rationale for ecosystems, the kind of framing that gets board-level attention. If you're in a partner role and looking to move the conversation beyond co-marketing or deal reg, this book gives you language and structure to explain why ecosystems matter at a business model level. It's especially helpful when speaking with product, innovation, or corporate strategy teams, because it connects ecosystem thinking to platform design, value capture and long-term differentiation.
What is the book about?
The Ecosystem Economy explores how business value is shifting away from traditional, linear models toward more open, interconnected systems — or ecosystems. The authors, both senior partners at McKinsey, argue that we are entering a new economic era where success will be defined not by the assets you own, but by the ecosystems you orchestrate. They highlight cases like Ping An, Amazon and Tesla to show how companies that create platforms for others to build on, rather than trying to do everything themselves, generating exponential value.
Best takeaway
One of the book's most compelling arguments is that in the ecosystem economy, value shifts from owning assets to enabling interactions. Companies that can orchestrate trust, data and collaboration among third parties, even competitors, are the ones that win. The authors show how this approach requires a fundamental mindset shift: instead of controlling everything end-to-end, leaders must learn to facilitate co-creation and distribute value.
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