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Enchantment
by Guy Kawasaki
Published: 2011
Recommended by Brian Fernandez
Categories: sales, marketing, leadership
Why should you read it?
After reading Guy's book, I learned to give equal attention and time to every single individual no matter their income, appearance, or title at a company. Why? In his book, he goes on to say that you never know what a person will do in their life. The janitor may one day be the CEO of a billion dollar company – destiny is truly never written in stone. He also said that giving joy and experience is required at all companies. It's something that isn't often done.
What is the book about?
There are three chapters which are the most important on this book:
Chapter 2 – How to Achieve Likability: Perfect Your Handshake, Use the Right Words, Accept Others, Get Close, Don't Impose Your Values, Pursue and Project Your Passion, Find Shared Passions, Create Win-Win Situations, and Default to Yes.
Chapter 7 – How to Make Enchantment Endure: Strive for Internalize, Separate the Believers, Push Implementation Down, Invoke Reciprocity, Build an Ecosystem, and Promote Spreadability!
Chapter 10 – How to Enchant Your Employees: Provide a MAP, Empower Them to Do the Right Thing, Judge Your Results and Others' Intentions, Celebrate success, and Tell them you want them.
Best takeaway
"The purest form of giving is to those who cannot help you and without the expectation of return. Ironically, these gifts often catalyst the greatest reciprocation."
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