← Back to all books
Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business
by Tiffani Bova
Published: 2018
Recommended by Kimberly Lasseter
Categories: leadership, go to market
Why should you read it?
Written by someone who has lived and breathed the high tech channel for 20+ years. Tiffani Bova maps out ten paths to growth with business case studies that are directly applicable to partnership and channel strategies.
What is the book about?
Growth IQ presents ten clear paths to growth, illustrated with real-world case studies from companies like Amazon, Starbucks, and Marvel. Bova draws on her experience as a Salesforce Growth Evangelist and former Gartner analyst to show how companies can combine multiple growth strategies for maximum impact.
Best takeaway
Growth doesn't come from a single strategy—it comes from understanding which combination of growth paths to pursue, in what sequence, and at what time. For channel professionals, this means thinking beyond just partner recruitment and considering how partnerships fit into a broader growth equation.
This is a server-rendered version of https://www.booksofthechannel.com/books/growth-iq. Enable JavaScript for the full interactive experience.