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How the Internet Happened: From Netscape to the iPhone
by Brian McCullough
Published: 2018
Recommended by Francisco Santolo
Categories: leadership
Why should you read it?
This book shares powerful stories from Internet evolution, many of them contradicting common notions of entrepreneurship. Understanding the history of how technology ecosystems were built helps partnership professionals see patterns and opportunities in today's market.
What is the book about?
Brian McCullough chronicles the history of the internet from the mid-1990s to the late 2000s, covering the rise of Netscape, the dot-com bubble, the emergence of Google, social media, and the iPhone. It's a comprehensive look at how the digital world we know today was built.
Best takeaway
The most successful internet companies didn't just build great products—they built platforms and ecosystems that enabled others to create value on top of them. This pattern of platform thinking is at the heart of modern partnership strategy.
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