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LAUNCH: The Blueprint for Building a Profit-Focused Strategic Partnership Program in 90 Days
by Mark Brigman
Published: 2025
Recommended by Mark Brigman
Categories: go to market, partnerships
Why should you read it?
This is Mark Brigman's "tell-all" book after leading more than 300 multi-million dollar partnerships for a Fortune 100 tech firm, coaching & consulting 4,400 companies across 97 countries as the CEO of PARTNERNOMICS, and researching strategic partnerships in his Ph.D. college program.
What is the book about?
This book shares a logical 10-step process for creating a lean yet robust partnership program in 90 days. It includes the more critical "must-do" steps that will significantly improve the velocity and success of partnership and channel programs.
Best takeaway
This book shares THE blueprint that all partnership, channel, and ecosystem pros should know and leverage as they build and scale their programs.
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