← Back to all books
Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
by James D. Bamford, Benjamin Gomes-Casseres, and Michael S. Robinson
Published: 2003
Recommended by Books of the Channel
Categories: partnerships, leadership
Why should you read it?
Written for new and seasoned alliance professionals, business-development specialists, line managers, and top executives, the book argues that the secrets to alliance success lie not solely in the intricacies of a deal, but in the strategy and organization behind it. It draws on years of investigative reporting by The Alliance Analyst, a newsletter for leaders in the field.
What is the book about?
The book is built around four elements of an effective alliance strategy: designing the alliance and crafting the agreement, managing the alliance after it is launched, leveraging a constellation of alliances, and building an internal alliance capability. Along the way it covers putting strategy before structure, relationship management, alliance staffing, and the roles of the alliance manager.
Best takeaway
Alliance success depends not only on the deal itself, but on the strategy and organization behind it.
This is a server-rendered version of https://www.booksofthechannel.com/books/mastering-alliance-strategy. Enable JavaScript for the full interactive experience.