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Revenue Realism & Resilience: The Sales Leader's Playbook for Founders & Scale-Ups
by Antony Bream
Published: 2025
Recommended by Antony Bream
Categories: sales, go to market, leadership
Why should you read it?
This book helps founders and sales leaders in B2B tech sales understand and embed the most important part of selling a B2B tech product or solution, the process and the psychology behind how buyers find and select you. From 30 years of practical industry experience and building world class sales teams selling into highly complex regulated enterprises, this book will provide the solid and sustainable foundations for a revenue engine to enable scalable and sustainable revenue growth.
What is the book about?
What if everything you thought you knew about sales was only half the story? In Revenue, Realism & Resilience, Antony Bream distils over 30 years of experience building and scaling B2B tech companies into a compelling, practical guide for founders, sales leaders, and commercial teams. From the boardroom to the startup grind, Antony has seen it all — hard-won deals, painful missteps, and the game-changing moments that defined high-growth businesses.
Best takeaway
At the heart of the book is the PRINCE™ model — a proven sales methodology that aligns marketing, product, and go-to-market strategy around one commercial truth: Realism + Resilience = Revenue.
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