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The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations
by Mike Nevin
Published: 2014
Recommended by Filippo Rodrigues
Categories: go to market, partnerships
Why should you read it?
This book had a huge impact on me and other strategic alliance practitioners. It's based on actual research with over 600 strategic alliances.
What is the book about?
The author is able to codify and create a causal link between best practices and strategic alliance results. It can be used for innovations, it can be used for operation, and it can be used for commercialization. And the end result is a practical framework of best practices and how to turn those kinds of concepts into a cohesive process of strategic alliance creation and management.
Best takeaway
I think the best takeaway from Mike Nevin's book is its cohesive framework and also gives you a huge toolkit for you to use on your strategic alliances.
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