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Subscribed: Why the Subscription Model Will Be Your Company's Future
by Tien Tzuo
Published: 2018
Recommended by Books of the Channel
Categories: go to market
Why should you read it?
An essential piece to understanding the subscription economy. Partners are key to drive the perpetual innovation model focused on the customer. If you work in channels, understanding how the subscription model changes partner dynamics is critical.
What is the book about?
Tien Tzuo, CEO of Zuora and former Salesforce executive, explains why the subscription model is transforming every industry. The book covers how companies are shifting from selling products to building ongoing customer relationships, and what that means for business strategy, operations, and growth.
Best takeaway
The shift to subscriptions fundamentally changes the relationship between companies, partners, and customers—moving from one-time transactions to ongoing value delivery that requires continuous innovation and collaboration.
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