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The Ultimate Route to Market
by Iain Shanahan
Published: 2018
Recommended by Gavin Booth
Categories: go to market, partnerships
Why should you read it?
Thoughtful and practical guidance navigating large GSIs and technology alliances grounded in lived experience of an alliance expert whilst at Accenture.
What is the book about?
Powering go to market and revenue impact with large consulting and technology company alliances.
Best takeaway
Understand consulting personnel mindset to be successful harnessing their deep insight and relationships to add value to end customers.
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